GLUBBEL- World’s First Sparkling Glühwein Is Here
A family owned Von Elk Company wants to boost traditional festivities with innovatively flavoured bubbles. The idea for Glubbel was born largely by chance. Ahead of a Christmas party in 2012, a Finnish couple Juha-Matti and Anette Raunio tested a home-made mix of Glühwein and sparkling wine, and the end result was so impressive that the duo decided to create a completely new beverage category.
-Everyone thought, that sparkling Glühwein which was enjoyed cold, was delicious! It had the best of both: the celebratory feeling of sparkling wine and the Christmassy taste of Glühwein., Anette Raunio, Founder of Von Elk Company tells.
Product was first launched in Finland 2015 and it has quickly become a hit in Scandinavia and received a number of prestigious awards, including the bronze medal at 2020 International Wine & Spirit Competition (IWSC) in London.
-We are a small family-owned business that has created a new way to celebrate Christmas in Scandinavia. Not bad for a small startup! Juha-Matti Raunio continues.
The internationally award-winning drink has become a success in Scandinavia, but our journey has just started. This year Glühwein enthusiasts in Germany will also have a chance to taste Glubbel.
- Our recipe for success is simple: Glühwein + Bubbles= GLUBBEL. Anette Raunio tells.
TASTE The flavor is open and full of sweet berries. You can find the fragrances of cinnamon, ginger, orange, strawberry and lemon. The taste is semi-dry that echoes the fragrances, with fresh orange and sweet spices. 750ML, Alc 11%, Sugar 47g/l
SERVING Always served chilled. Ideal between 6°C to 10°C from the champagne glass.
APPEARANCE GLUBBEL sparkling Glühwein comes in an intense color, the exact same color as the packaging covering the bottle, a bright, intense, and reddish pink.
