Responsibility
Alcohol is only for adults enjoying it responsibly. We are strongly against underage alcohol use.
We are committed to promoting responsible alcohol consumption. As part of Altia, the Nordic drinks company, we take seriously the problems associated with alcohol abuse and acknowledge the importance of appropriate regulation of alcoholic beverages.
We work with other industry operators in our operating region to promote responsible alcohol consumption in practice. In addition to legal compliance, we are also committed to complying with the guidelines for responsible marketing communications issued by spiritsEUROPE, the European representative body of the alcohol industry.
